Links

Provide a link whenever you’re referring to something on an external website. Use links to point users to relevant content elsewhere on the website and trusted external resources.

Good links tell people where they’re going to end up when they click on them. Avoid using words that wouldn’t make sense without the link. And definitely don’t use “click here” or “read this”. Write the sentence as you normally would, and link relevant keywords.

Don’t include preceding articles (a, an, the, our) when you link text. Generally, add links to nouns not verbs. For example:

You can get involved; there’s an action pack to help you.

You can get involved; there’s an action pack to help you.

You can get involved; click here for the action pack.

If a link comes at the end of a sentence or before a comma, don’t link the punctuation mark.

Buttons are better than linked text for actions, but if you’re linking a call to action in text, include the verb.

Let’s share this new discovery with the world, and keep the reef safe from the threat of an oil spill.