Content style guide
This is a guide to help us write clear and consistent content. Please use it as a reference when you’re writing or editing content for the Greenpeace UK website.
Our style guide goes beyond grammar and punctuation, also explaining how we express ourselves as an organisation.
The focus is a practical one, building on the strategic bedrock of the communications and engagement strategy.
Where something isn’t specified here, please follow the Guardian style guide. Where something isn’t explicitly covered in the Guardian style guide, follow Guardian usage.
This is a live style guide and we are constantly adding to it and revising current sections. If you have suggestions for things to include, please get in touch with the content editorial team.