Punctuation
Punctuation helps readers understand our content, clarifying, signposting and generally making life smoother for everyone. To make sure that all the dots, lines and squiggles…
Julius (22)
Quotes
Pull quotePull quotes can be used to highlight a short passage from the text and to visually break up the flow of text. Pull quotes…
Spelling
We follow Guardian style on spelling, using British English, so, for example, we use -ise rather than -ize.
Tone
Whenever we create content, we consider the context and what our audience might find relevant and motivating. We don’t change who we are, but we…
Voice
Our voice is the Greenpeace personality, as expressed through content: on our website, on social media, in emails. It’s distinctive, flexible and identifiable; it’s the personification…
Web accessibility
Accessibility is important for everyone, not just people with disabilities. Trying to read a non-responsive website on a phone with a terrible data signal shows…
Words to use; words to avoid
This section is still being worked on. We'll upload a more comprehensive list of words soon. To describe ships: it She or any other female…